Oakley are renowned for working with the best athletes in the World, establishing exactly what these athletes need from their products and eyewear. Oakley haven’t changed this approach for their new Holbrooks either, getting world-famous snowboarder Shaun White on board to help design the sugnlasses.
In helping out with Oakley’s latest sport-orientated designer sunglasses, Shaun drew influences from the 1950′s and 60′s, trying to define and capture what he considered to be the essence of cool in the USA. That’s perhaps an explanation as to why these undeniably cool sunglasses do look a little reminiscent of the classic Ray Ban Wayfarer, but i love those Ray Ban’s, so i for one won’t be complaining. This similarity to the Ray Ban’s could in fact serve to cement the popularity of these shades, as they perfectly fit in to this season’s vintage trend.
The Holbrook name comes from a tiny town on Route 66 in America, a town that perfectly personifies the mixutre of glory and guts that makes up the American Dream (according to Oakley and White).
The Holbrooks are beautifully designed, getting their vintage look from the defined, large lenses and chunky frames. The holbrooks are a great example of what Oakley have become so good at; perfectly combining fashion and functionality to create the perfect sunglasses for a certain sport. This mixture is what has made the brand so popular and can be found with any pair of Oakley sunglasses.
The Oakley Holbrooks are a great reminder of the reasons the designers have for their collaboration with athletes. Oakley have quickly become one of the biggest eyewear brands on the planet and it’s not hard to see why when you see them collaborating with the likes of Shaun White. The new Oakley Holbrook’s are a perfect choice for anyone taking to the slopes this year, or anyone just wanting to look good on the high-street this summer.
